Is Kajabi the Right Choice for Your Online Course, Membership, or Coaching Business?
Kajabi is one of the greatest online course platforms that allow you to launch and build courses. It is very different from a typical online course platform in terms of price structure and features. With its track record of over 10 years and helping thousands of well-known online marketers, these unique qualities make Kajabi a good choice for a lot of new course creators.
But is Kajabi the right choice for your online courses, membership, or coaching business? Is this the right online platform for launching, selling, creating, and marketing your course? We have created this guide to answer these questions. Our goal in this article is to help you get a clear view of Kajabi, its best features, what makes it ideal for course creators, some pros and cons of Kajabi, and more.
How to Use Kajabi
Kajabi is marketed as an online business tool and can be used in two ways.
If you are a business owner looking for a single online platform for hosting your site and landing pages, connecting your website to CRM, email, and having access to analytics - Kajabi is all you need.
If you are creating courses and want to create a high-quality online course, Kajabi can help you with that as well. It has very flexible features that are enough and in some ways ideal for sales, marketing, and online course creation.
This allows you to host your online programs and deliver them to your students professionally. What's more, you can build a complete website or blog, create marketing funnels, and even apply automation to your email marketing. On the other hand, if you were using a "typical" online course platform, you would need tools like WordPress for the blog, ConvertKit to manage your email marketing, ClickFunnels to make landing pages and create funnels, and others.
As a one-stop platform, Kajabi contains everything you need to fulfill your online dream. Here's a rundown of what it means to use Kajabi.
Create a Kajabi Account
First, you need to create a Kajabi account. Moving to an online platform is often not the easiest thing to do. The idea of taking the time to create something to test how suitable the platform is can be a challenging task. Kajabi platform offers you a 14-day trial to make it easier to test-drive their platform. The registration process consists of two stages, but with one caveat. For the trial, you will need to provide your credit card details.
Create Membership and Sell Programs
Creating a membership program is as intuitive and simple as creating a Kajabi course, it allows you to customize everything, including its content or the design of your membership site. For instance, if you have a common course for all of your current students, but you have some VIP students who are ready to pay you for exclusive content, then the membership site is a great option that will let you do that. Other course platforms, for instance, LearnDash, need some extra software and plug-in to make a membership site for special content.
Create a Website (and Blog)
Many creators love to host their online courses on different platforms such as Skillshare, Udemy, LinkedIn Learning, etc. In addition, they also have their blogs and websites on a separate CMS platform such as Wix, WordPress, etc. Managing multiple platforms can be difficult. Kajabi solves this challenge, especially for startups or digital entrepreneurs who don't want to go through the pain of building a dedicated website and numerous courses separately. Kajabi Website Builder lets you create, host, and launch a website or blog across the entire Kajabi platform.
Content Uploading & Engagements
Kajabi makes it very simple and straightforward to upload content and structure it. It has a feature known as Product Blueprints which are nothing more than a ready-made framework for different types of digital products. Kajabi offers you unlimited Wistia video hosting as included in their plans, and you can use it to your advantage anywhere, including landing pages and the blog. What people don't like about the Kajabi course builder is that it is not very flexible while adding multiple content types to a single lesson. For instance, you cannot add two or more videos and a grade to one lesson. However, the content upload process is really simple. You can upload content both from your system and from Dropbox or Google Drive.
Kajabi allows you to not only add a comment area to lessons but also create a community forum within the platform. Kajabi calls this feature "Community," and it allows you to make an offer for a specific product as a part of your membership site. All your members can access the community you created from their dashboards. They can also start a new discussion or participate in previous discussions directly from the community home page, without ever leaving your website or blog. In addition, they automatically share email notifications as well as mobile app notifications when you, the instructor, or participants of the discussion contribute to it.
Kajabi Assistant allows you to edit and view any content of your course or website pages on all devices (mobile, tablet, desktop). Your students can easily access your courses by using the Kajabi app on iOS or Android devices. But be careful, you will not receive a dedicated mobile app, your students will instead access your course in the universal Kajabi mobile app.
Kajabi integrates with the following main email marketing programs:
Analytics - Facebook Pixel, Google Analytics, and Segment.
Email Marketing - MailChimp, Aweber, ActiveCampaign, Drip, and ConvertKit.
Payment gateways - PayPal and Stripe.
Miscellaneous - Zapier and ClickFunnels.
Kajabi support depends on the plan you choose (Basic, Growth, or Pro).
Basic chat and email support are available during the following hours:
Monday to Wednesday - 7:30 am to 6:00 pm.
Thursday and Friday - 7:30 am to 3:30 pm.
Saturday and Sunday - 10:00 am to 6:00 pm.
24/7 live chat support is available only to users of Growth and Pro plans.
Kajabi offers a Live Q&A Training session 2 times a day, 5 days a week. Once you have logged in, it will allow you to access the replays of previous sessions. For new clients, you can find Kajabi Bootcamp, a structured self-paced learning program that assists you in learning the basics techniques of marketing, launching, and creating a membership program or online course. There is a good knowledge base or help center where you can search for answers to the most relevant questions. The app also includes tutorial videos to help you create your course.
Kajabi Pricing Plan
Kajabi comes at a premium price, unlike other platforms. Their basic plan is $ 119 per month. As you can see, there is a rather serious limitation when it comes to creating products and pipelines in the case of a baseline. They seem to have adopted a bait pricing model, especially with a three-product limit in the base plan, for people to choose the Growth or Pro plan. They also offer a 20% discount if you choose the annual payment plan. Considering the fact that Kajabi is a versatile platform, for some people, it might justify the price. If you need almost all the features on one platform, Kajabi may be the best fit for you.
Pros of Kajabi
All-in-one platform, so you don't need to combine various tools together or learn new, multiple tools.
It offers powerful engagement tools such as assessments, community, etc.
It offers 10+ great and well-thought-out themes and many customization options for the course creator.
Kajabi has a mobile app for iOS as well as Android.
You can create a community forum for your students, members, and participants.
You can create all types of sales funnels, including lead magnet funnels, webinar funnels, product launch funnels, and more.
You can charge a one-time fee, recurring subscription, or include even a payment plan.
It has built-in marketing automation tools and a sales funnel builder.
It lets you create an entire blog as well as a great website.
It has excellent 24/7 customer support.
Cons of Kajabi
Kajabi doesn't allow you to create certificates initially.
Kajabi's starting package is steep.
It does not help with sales taxes.
In Kajabi, blogging functionality lacks flexibility.
It does not support advanced quiz items like randomization, question banks, etc.
It has limited integration features.
You have to do your promotions and marketing.
The 24/7 chat is only available for Growth and Pro users.
You are limited to payments with Stripe and Paypal. If you want to use a different payment method, it is not possible.
Kajabi is definitely one of the greatest options for the creation of memberships and online courses. It offers you unlimited hosting of video through Wistia, 10+ well-designed course planner themes, an iOS/Android mobile app, the ability to create a community forum, add quizzes and polls, add content, develop curricula, and more. However, Kajabi is more than just an online course building platform. It allows you to build a blog, website, automate email marketing, and build marketing funnels, which means you can run your entire online course business on the platform itself.
In summary, if you want to start your own first course, Kajabi is a great option for you. However, Kajabi is the best option for more experienced course creators who have developed multiple courses and want to take them to the next level of marketing, community management, membership programs, and more. The online course platform you choose should match your requirements and goals - you can get a free Kajabi trial to test it out yourself.
Are you interested in Kajabi and would like to know more?
Check our online course options and contact us to learn more!